Forget generic witches and vampires.
This year's Halloween is all about viral moments, pop culture chaos, and costumes that'll have everyone asking for photos.
Whether you're hitting a party, trick-or-treating, or just showing up to celebrate, these are the halloween looks 2025 dominating feeds and group chats everywhere.
We've rounded up the best ideas from breakout films, internet memes, music moments, and TV obsessions.
No basic costumes here—just the ones guaranteed to get reactions.
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Halloween costume trends: What's actually trending
Wicked takes over everything
With Wicked: For Good dropping in November, Ariana Grande's pink Glinda and Cynthia Erivo's green Elphaba are the duo costume of the year.
The movie hype is real, and so is that weirdly intimate press tour where they held each other's fingers. Go full theatrical with bold makeup and costume-shop glam, or keep it simple with color-blocked pink and green basics. Either way, prepare to belt "Defying Gravity" all night.
What you need: Pink dress and soft glam for Glinda, or green everything with dramatic eye makeup for Elphaba.
Bonus points for recreating their intense finger-holding dynamic.
Labubu mania is inescapable
These creepy-cute toys have 2025 in a chokehold.
Part adorable, part unsettling, Labubus are the breakout accessory turned costume sensation.
Perfect for anyone who wants colorful chaos and guaranteed double-takes at the party.
What you need: Fuzzy, colorful outfit with exaggerated rosy cheeks and that signature quasi-horrifying grimace.
TikTok has endless makeup tutorials to nail the look.
Love Island bombshell energy
"A new bombshell has entered the villa"—and it's you.
This costume is pure confidence: bikini, bronzed skin, full glam makeup, and main character energy.
It's sexy, it's funny, and it takes minimal effort for maximum impact.
What you need: Your best swimwear, dramatic lashes, glossy lips, sun-kissed glow, and that bombshell attitude.
Drop Love Island one-liners all night for authenticity.
Sabrina Carpenter's manchild moment
One of the year's most hilarious trending couples costumes comes from Sabrina's "Please Please Please" aesthetic.
One person rocks Daisy Dukes and a white button-down (Short n' Sweet energy), while the other commits to full adult baby chaos.
It's cheeky, ridiculous, and perfectly 2025.
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What you need: Denim shorts and a tied button-down for Sabrina, plus a partner willing to embrace a onesie and pacifier for the manchild.
Adult halloween costumes 2025: Pop culture gold
Taylor Swift (and Travis Kelce)
The options are endless. Pull from The Life of a Showgirl album era, her "Fate of Ophelia" music video, or recreate one of her iconic Eras Tour looks.
For couples, dress as Taylor and her Kansas City Chiefs fiancé Travis—or go meta and become the literal engagement photo itself (cover yourself in flowers and let people pose in front of you).
What you need: Sequins, bold red lips, and whatever Taylor era speaks to you.
For the engagement photo version: floral arrangements, decorative urn energy, and commitment to the bit.
The Coldplay kiss cam scandal
Remember the CEO and his not-wife caught on the jumbotron? This couples costume is easy, hilarious, and guaranteed laughs.
Light blue polo, black dress, and the constant urge to hide whenever someone pulls out a camera.
What you need: Business casual attire and a healthy dose of shamelessness.
Katy Perry, astronaut
After Katy's Blue Origin space flight went viral for all the wrong reasons, she became instant costume material. Blue jumpsuit, patches, a daisy in hand, and dramatic ground-kissing whenever possible.
What you need: Blue flight suit, space patches, flower accessory, and commitment to the chaos.
Wednesday Addams strikes again
Jenna Ortega's take on Wednesday continues to dominate.
All-black ensemble, braided hair, deadpan expression, and the dance sequence from "Bloody Mary" to seal the deal.
What you need: Black dress, plaits, dark lipstick, and that signature unbothered energy.
Trending couples costumes: Double the fun
Snooki & JWoww's infamous note
Jersey Shore fans, this one's for you. Recreate the moment when Snooki and JWoww wrote "the note" warning Sammi about Ronnie.
One rocks the signature poof, the other channels deep fake tan and bold jewelry. Carry a poster board with the famous message for full effect.
What you need: Big hair (bigger is better), statement accessories, early-2010s energy, and that iconic note.
Robert Irwin on Dancing with the Stars
One of the year's most wholesome viral moments: Robert Irwin crushing it on the dance floor.
Channel his khaki-clad, nature-loving energy while your partner goes full ballroom glam. Sweet, funny, and celebrates the internet's favorite conservationist.
What you need: Khaki shorts and button-up, plus a partner in sequins and dance shoes. Stuffed alligator optional but encouraged.
Summer I Turned Pretty trio
For those celebrating Halloween in warm weather, conjure Belly, Jeremiah, and Conrad with coastal prep aesthetics.
Airy linens, summer dresses, and that beachy drama everyone loves.
What you need: Preppy coastal vibes, sun-kissed glow, and at least one person willing to look brooding and emotionally unavailable.
Creative halloween looks 2025: Film and TV moments
K-Pop Demon Hunters squad
The breakout Netflix show gives perfect group costume energy. Rumi, Mira, and Zoey serve bold street style, vibrant colors, and demon-fighting attitude. Gather your crew, coordinate sneakers and knee-high boots, and you're party-ready.
What you need: Bold colors, street-style fits, attitude for days, and ideally two friends to complete the trio.
Sinners vampire elegance
Ryan Coogler's vampire hit dominated 2025 cinema. Channel the newly turned fangbiters with sharp three-piece tweed suits or silky slip dresses, fake blood at the mouth, and that hypnotic rhythm.
What you need: Elegant vintage-inspired clothing, fake blood, and preferably a good sense of rhythm (stolen or natural).
Severance's Mr. Milchick
Tramell Tillman's Emmy-winning performance as Mr. Milchick gives perfect costume energy. The band director moment? Chef's kiss. Throw on office attire with a Lumon ID badge and mysteriously shift your personality when passing through doorways.
What you need: Suit and tie or work dress, Lumon ID, and the ability to toggle between your "innie" and "outie" personas.
The White Lotus Ratliff family
The dysfunctional upper-crust family from season three makes ideal group costume material. Preppy looks, Duke t-shirts, and endless references to Lorazepam and tsunamis. Practice your best "Piper, no!" for authenticity.
What you need: Preppy attire, Southern charm, and a group willing to embrace wealthy family dysfunction.
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Nostalgic & vintage halloween costumes: Throwback energy
80s fashion costumes return
Neon everything, bold patterns, oversized silhouettes—the decade of excess is back. Channel aerobics instructor vibes, rock star glam, or peak MTV energy with unapologetic color blocking and maximum drama.
Key elements: Neon leggings, leg warmers, shoulder pads, crimped hair, and zero restraint. More is more.
Carrie Bradshaw's tutu revival
And Just Like That brought back Carrie's signature style. Pink tutu, colorful striped knit, contemplative strut, and cosmopolitan in hand.
Or go dark with her famous Post-It breakup note: "I'm sorry. I can't. Don't hate me."
What you need: Tutu of any length, bold top, martini glass, and peak Upper East Side glamour.
Cady Heron's ex-wife costume
The Mean Girls moment where Cady shows up in full zombie bride regalia while everyone else went sexy? Still iconic. Perfect for being the only person who took "costume" seriously.
What you need: Zombie bride makeup, tattered white dress, fake teeth, and commitment to being overdressed.
Fun and unexpected picks
Animal print costumes get creative
Leopard print is having a moment beyond basic cat ears. Channel sexy leopard energy with slicked-back hair and statement prints, or go full cheetah with spots and attitude.
Tiger stripes, zebra patterns, even cow print—animal prints are getting elevated this year with sophisticated styling instead of generic "sexy cat" vibes.
Ideas: Leopard print slip dress with bold makeup, zebra-striped bodysuit with platform boots, or dalmatian spots with Cruella de Vil energy.
Look-alike contest phenomenon
After Timothée Chalamet's viral look-alike competition, everyone got the treatment—Jeremy Allen White, Pedro Pascal, Paul Mescal.
Gather friends and all dress as slightly-off versions of the same celebrity. The more mediocre the resemblance, the funnier it gets.
What you need: Pick your celebrity, nail one signature element (white t-shirt for Jeremy Allen White, Boston Bruins jersey for Adam Sandler as Happy Gilmore), and fully commit.
The ghost of JoAnn Fabrics
RIP to the craft supply chain that closed 500+ locations in 2025.
Honor the fallen by cobbling together every textile scrap, yarn strand, and ribbon you have. It's meta, crafty, and a perfect tribute.
What you need: Every craft supply you've hoarded. The chaos is the costume.
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Final thoughts
The best Halloween costumes aren't just about what you wear—they're about the energy you bring.
Whether you're going viral-moment funny, theatrical dramatic, or nostalgic throwback, commit fully. Take the photos. Own every moment.
This year's trending halloween outfits prove the internet's influence on Halloween is stronger than ever.
From Wicked's theatrical magic to Labubu's chaotic cuteness to Love Island's bombshell confidence, these adult halloween costumes 2025 are all about being current, creative, and unapologetically bold.
Ready to make your costume unforgettable?
Start with the look, perfect it, and own every photo op that comes your way.
